A good work ethic is not limited to working hard. It's greatest reward, even greater than money, is the expression of delight from a customer at receiving more than expected. This we ought to strive for! Whether a cheerful responsive voice on the phone, a beautifully formed part, or a delivery date met, aim to provide service that displays a desire to please. Delighted customers are the result of commitments met. Therefore, make commitments wisely with agreement from sales, tooling, and production. This may not provide what the customer wanted in the beginning, but will ensure that we deliver what the customer expected in the end. One of the results in doing these things is "true growth," and that kind of growth provides the opportunity for increased sales. At this point we have a right, the right to choose our customers. We choose customers who have character, who pay their bills, and with whom we can have a solid, lasting relationship.